There appears to be no end to the variety of ways in which sea moss has historically been pressed into service in the beverage and skin care industries. Here in Guyana it continues to serve as a tool for opening up new vistas of enterprise for small business growth.
Described in the literature, variously, as “an Irish moss” and a “red seaweed” with scientific name of Chondrus crispus “it is believed to have been eaten by humans for thousands of years, its incremental popularization allowing for its more widespread cultivation in various coastal countries.” Repeated advocacy of its health benefits has, over the years, dragged sea moss into the commercial limelight, its appearance in both remedies and beverages attesting to what has become, over time, its global popularity.
The growth of the small-business sector to which the facility of on-line marketing has added considerable value, has helped the emergence of sea moss-related products as popular sellers here.
The e-commerce entity Sea Moss Express is one of those ventures. Like its predecessors, Sea Moss Express owes such success as it has realised to the prior reputation of the sea weed as a healer and a beverage.
Like various small- and medium-scale enterprises that emerged unobtrusively during the period of the coronavirus pandemic, the product was embraced by Sea Moss Express as what the company’s owners describe as “an elite product that deserves to be shared locally and globally.” Over a surprisingly short period of time, the company has moved to stock what its product promotion push says includes “wild-crafted Gold and Purple Sea Moss that’s good for ingestion, application on face and within hair.” Further, it ventures the marketing boast that “those who consume it are pleased with the results” realised from what it describes as a “multipurpose powerhouse.”
In-house creativity has also yielded what Sea Moss Express says includes “Facemasks infused with turmeric and Rosemary” that works well for persons troubled by “skin issues” including acne and eczema.
Much of the contemporary popularisation of sea moss derives from work done by Herbal Vineyards, a US-based sea moss brand that reportedly imports its raw material from St. Lucia where, it says, “the sea moss is sustainably sourced, never farmed and never chemically altered.”
Back in August Herbal Vineyards published what turned out to be a widely-read article that addressed what it says are the benefits of sea moss as a response to mental health-related illnesses.
