What, these days, is a rapidly expanding local beauty care industry has done a great deal more than enable the insatiable appetites of Guyanese women of all ages for looking good. “There is something sexy about changing your appearance from time to time,” is how one young woman described her addiction to the beauty salon, during a conversation with the Stabroek Business earlier this week. Others to whom this newspaper has spoken have sworn that in a huge number of instances, women’s beauty care bills far exceed their expenditure on food.
But the beauty care industry has done more than indulge the looking-good addiction of Guyanese women. It has, as well, created skills-based entrepreneurial options, which, increasingly, bring out the best side of those practitioners who work tirelessly, not just to earn, but to continually enhance their creative reputations. These days, our local high-profile beauty salons have become meccas of gossip, centred around the theme of who’s the best in the business.