(Trinidad Guardian) During the last two years, in the midst of all the confusion and chaos brought upon by the COVID-19 pandemic, Massy Stores embarked on the most rapid expansion drive in its history, opening 13 new locations across the region in just 18 months.
Three of those were in Trinidad (Shops of Arima, Freeport and Discomart in San Juan), five in St Lucia, three in Guyana and one each in Barbados and St Vincent. And on Monday, Massy opened in Brentwood, Chaguanas, pumping close to $100 million in investment, representing the fifth and largest store to be opened in Trinidad during the pandemic. It is also Massy’s 23rd store in Trinidad and its 61st in the Caribbean.
So what continues to be Massy Stores’ secret to success?
David Affonso, executive vice-president and chairman, integrated retail portfolio, Massy Group, attests that a large part of its achievement has to do with attentively listening to the needs of customers and responding efficiently and effectively to an ever-changing business environment.
“Customers ultimately know what they want and sometimes it’s just listening and understanding that and trying our best to deliver that. I think also that working with our teams and staff and making sure they are happy and once they are happy the service is normally excellent,” Affonso told the Business Guardian following Massy’s Brentwood opening.
