Artistes and businesses in Guyana can now advertise on Spotify. According to an announcement by the audio streaming subscription service on March 31, its self-serve ad channel ‘Spotify Ad Studio’ is now available to Guyana.
Guyana is among four new countries where the Spotify Ad Studio feature is being rolled out. The others are Barbados, Belize and Trinidad and Tobago.
Speaking on behalf of Spotify, Managing Director of Chambers Media Solutions Tenille Clarke noted that it is a huge step for the region, particularly for Caribbean businesses and brands looking for more accessibility and visibility to tap into the wider global consumer audience.
Spotify brings music and podcasts to 406 million users in 184 markets. It was in March last year that the Spotify Ad Studio became available to businesses in the Caribbean.
Artistes, businesses and brands can now easily create and run audio and video ads on the ad-supported version of Spotify, while listeners stream music. This feature allows advertisers free audio creation tools such as background music mixing and voiceover talent.
With this tool, advertisers can create a campaign within minutes allowing for flexibility and control to set up and manage campaigns and content in real time, making it a one-stop shop for a range of advertising needs.
While the tool to create ads is free, in order for advertisers to access the marketing feature, they are required to pay a minimum of US$250, using a credit or debit card.
As noted in the press release, digital audio is statistically the fastest growing, most innovative and most creative space in the media today and Spotify is reaching a younger and growing audience. Among Spotify Free users, 71% of listeners are under 35 and the median age of podcast listeners is 27.
The launch of Ad Studio cements another way that Spotify is leading the way globally in audio innovation while using its unique streaming intelligence to commit to partnerships with Caribbean businesses. Having already launched in Jamaica, it provides advertisers with the opportunity to reach their audiences in these emerging markets while maximising their advertising spend for demographic-specific audiences.
For more information and to get started, visit: https://ads.spotify.com/en-GB/ad-studio-overview.
