What may well turn out to be a landmark moment for the beauty industry in Guyana occurred on Saturday June 11 when the locally-owned beauty establishment Cosmetics Beauty World opened a new store, O Boticário at the company’s 346 East Street, Cummingsburg premises.
With the local beauty and fashion industry having forged ahead by leaps and bounds in recent years, it is more than likely that the brand name being employed to launch this new venture will provoke gasps of delight from the hordes of beauty aficionados in Guyana. The word emanating from the beauty industry in Guyana is that O Boticário is ‘big time, ‘top of the line’ if you will and that the arrival of the brand here will do much to ‘big up’ the local style and fashion industry.