From the quiet of their Block ‘E’, South Sophia home, John and Fay Greaves typify the emergence of a fast-growing constituency of would-be entrepreneurs who appear to have singled out agro-processing as a potentially lucrative avenue for the satisfaction of what are far from exalted ambitions. They are taking advantage of the popular pursuit of the use of fruit and vegetables to turn out condiments of various kinds to create and market their own creations.
While agro-processing has long been a practice in Guyana that has produced a range of home-made eatables manufactured in ‘kitchen conditions’ and sold from roadside trays or else, given away, John and Faye Greaves’ JOFA brand aspires to higher levels of accomplishment. Their aim is to carve out a place for JOFA on the local market after which (who knows?) it may even find favour with external ones.