Chairman of Demerara Distillers Ltd., Komal Samaroo, says that “connecting Guyanese businesses with potential partners around the world” and accessing relevant information to support market access for local products ought to be the highest priority for business owners here. The urging came even as he extended an invitation to owners of small businesses assembled at the Critchlow Labour College on Monday September 26 to take advantage of what he said was the imminent launch of the World Trade Center of Georgetown, Guyana. Samaroo’s comments came as part of a wider presentation to local small businesses at the Critchlow Labour College on the subject of “Effective Strategies For exporting to the United States.’
Samaroo told the gathering that helping to make connections between Guyanese businesses and “potential partners around the world” will position local business houses to secure access to potential business partners globally and to help them access relevant information “through a network of over 300 World Trade Centers around the world.” These services the DDL Chairman said “will be a major benefit to Guyanese businesses seeking an increase share of global trade.”
The imminent launch of the World Trade Center in Guyana comes at a time when fast-emerging businesses in sectors that include agro-processing, craft, and fashion, among others, are in the process of readying their products for entry into the United States and other international markets.
The DDL Chairman sees connecting Guyanese businesses with potential partners around the world and enabling then to access relevant information through a network of over 300 World Trade Centers situated across the world as potentially being of major benefit to the Guyanese businesses community currently seeking to increase its share of global trade.
Samaroo announced that work had begun on modifying DDL’s High Street building to accommodate the activities of the WTC, Georgetown, Guyana, which he expects to become operational in the first half of 2023.
In sharing what he said were “general trends seen in the markets in the developed world, including the USA, that could present niche opportunities for micro, small, and medium entrepreneurs in Guyana,” Samaroo identified, among others, the impact of “the Millennial factor,” the “greater use of Social Media Marketing” and the desire of consumers to secure “greater knowledge” of products as factors which product producers need to take cognizance of.
And according to Samaroo, “It is exactly because of the complexity of the international marketplace and the need to build connections and get relevant information that DDL has obtained a licence to set up the World Trade Center of Georgetown, Guyana. He asserted that “connecting Guyanese businesses with potential partners around the world and accessing relevant information through a network of over 300 World Trade Centers around the world will be a major benefit to the Guyanese businesses seeking an increase share of global trade.”
