The Stabroek Business had met with Dianna Powell more than five years ago, back in 2017, after she had launched her Pleasurable Flavors brand. Birthed in her home at 64 Self Help Scheme, Amelia’s Ward, Linden, the investment had been undertaken in an effort to help meet the cost of her daughter’s tuition in Canada. Circumstances, however, dictated that that ambition be set aside. Six years later, Pleasurable Favors has persisted and so has Diana’s daughter Juanita’s ambition to pursue a university education. She is currently reading for a degree in architecture at the University of Guyana. Today, with the end of 2022 fast approaching, Dianna believes that Pleasurable Flavors is beginning to attract a pleasing level of consumer attention. She has, however, become acutely aware of the fact that the agro-processing sector is not still without its considerable challenges. Her own pleasing interludes have been interspersed with setbacks and disappointments.