Parents, do you realise that you are Influencers? Today I want to appeal to you to embrace your role as an Influencer. Take charge and use the power, persuasion, and authority you have to influence what your children eat and drink.
The term Influencer is used very much these days in the realms of social media and marketing and this modern use of the word is mostly associated with young people (young adults), and even some of us not so young. Heck, the first time I was in conversation with a marketing consultant, and he prefaced his question with, “As an Influencer…” I frowned. Wait, what? I am an influencer? I don’t think so. It’s like hearing people talk about their “followers” on Twitter, TikTok and Instagram. And here we were thinking that only Jesus, Mohammed, Buddha, and other religious heads have followers.