The Fenty Bowl : How Rihanna gave a marketing masterclass on maximizing your moment

By Brooke Glasford

This past Sunday Americans reveled in what is often referred to as the biggest night in sports, the Super Bowl. For the weeks leading up to the Super Bowl, the only thing that was on my radar about the entire event was the fact the Bajan superstar Rihanna was headlining the half time show. With a major section of the social media populus referring to the even as the Fenty Bowl.

To give context, the half time show is held in the middle of the final game of the football season and is typically 12-15 minutes long. It’s also necessary to note that headliners of the show are not paid, but all their production costs are covered by the NFL (National Football League).