By Brooke Glasford
Guyana’s Genesis Independence Weekend is a vibrant celebration of cultural diversity, artistic talent, and national pride. This now annual extravaganza brings together renowned musicians, performers, and enthusiastic audiences to commemorate the country’s independence. With an ever-evolving landscape of technology, organizers are leveraging digital platforms and innovative approaches to promote events to an audience that is growing increasingly more accepting of inventive technologies.
Hits & Jams Entertainment (HJ), the organizers of the event, have a clear vision when it comes to infusing the upcoming weekends’ events with technology. This has become even more evident through their recent partnership with the newly rebranded telecoms firm ENet, which boasts Guyana’s first 5G network and the official mobile and internet sponsor for Genesis Independence Weekend.
In this same strand of innovation HJ has introduced for the first time in Guyana a concept they’re calling ‘party cashless’ which, if activated correctly can completely revolutionize ticketing and the party experience in Guyana. Through the application of a QR code, partiers can wear their wallets on their wrist by purchasing a band that holds the QR code and ‘topping it up’ with cash that will cover entry into the events as well as making it possible to pay for food and drinks.
(Image via Hits & Jams Instagram
Utilizing this technology opens avenues for entertainment companies and even their sponsors in terms of being able to register the patrons who utilize them and track buying habits at the events. This kind of data could be incredibly insightful for food and beverage vendors, and organizers alike.
It would be remiss of me not to mention the channels ENet has opened in the telecom landscape in the last few weeks, as they launched their Test Drive promotion. Test Drive has given Guyanese a taste of unlimited mobile text, talk and data– access to which can very easily be considered the biggest disruption the industry has seen.
(Image via ENet Facebook)
One of the most significant details about this partnership is the fact that these are both 100% Guyanese owned and operated companies; and as technology continues to evolve, we can hope that more Guyanese minds unite, like the creative industries and tech did through this partnership.
Genesis Independence Weekend stands as a shining example of how technology and innovation can harmoniously blend with tradition, making cultural celebrations more accessible and memorable for all.
