The focus on fashion as a feature of contemporary entrepreneurial choices in Guyana is, arguably, the most pronounced propensity in the realm of business in contemporary Guyana. The trend derives largely from the role that information technology now plays in the sharing/marketing of ideas in the fashion sector. Brands and styles that appear in shops and stores in the United States and France today, can just as easily ‘turn up’ in outlets here in Guyana tomorrow. In circumstances where disposable income is available, Guyanese consumers, all too frequently, yield to the temptation to stay in step with apparel and scents from the world’s style and fashion capitals.