Retail and home furnishing store, Courts, a brand of the Unicomer Group, yesterday launched its Allnite Z-line mattress line, a first for Guyana.
This was stated in a release yesterday from Courts Guyana which also informed that the retail giant is now an authorised retailer for the Allnite brand. It explained that this line of mattresses is designed specifically for athletes, sports personalities, and fitness enthusiasts and features state-of-the-art sleep technology.
The Allnite Z-line will debut with three specialized models: Zen, Zeo, and Zone.
According to Courts, each Z-Line model has been crafted with “unique” features and caters to individuals who require rejuvenating rest and recovery after intensive physical activity. All mattresses come with a sturdy foam core, a comforting latex layer, and a practical zippered washable cover. They are also engineered to provide medium to firm comfort, high wash resistance, full pressure relief, and comprehensive body support.
Zen was described as integrated with energy balancing and revitalizing technology within its soft fabric, promoting increased concentration, energy levels, and stress reduction for those leading fast-paced lifestyles.
Zeo, on the other hand is made with breathable knitted fabric and treated to provide odour absorption and excess moisture capture while ensuring long-lasting comfort and freshness.
Meanwhile, Zone was described as harnessing the “calming effects” of valerian essential oils with innovative aroma-releasing technology, aiding in combating stress, insomnia, and enhancing overall well-being.
To celebrate the launch, customers were invited yesterday to an immersive in-store experience at the Courts Mega store on Main Street in Georgetown. The aim of the event was to highlight the synergy between active lifestyles and restorative rest and featured all-day activities such as aerobics classes, smoothie making sessions, and exclusive Bed Yoga classes led by renowned wellness experts.
In addition to the store event, customers will also enjoy a special introductory price for a limited period. They were also given the opportunity win a free Z-Line mattress with every purchase.
The introduction of the Z-Line in Guyana, the release noted, marks Court’s commitment to fostering a community that recognizes the importance of sleep, in achieving fitness goals and maintaining a healthy lifestyle. “We believe in empowering our customers to take on every new day with renewed energy and vitality, thanks to the transformative rest our mattresses offer,” the release added.
