BRIDGETOWN, Barbados (CMC): Organisers of the Caribbean Premier League (CPL) announced on Thursday that they have hired Deanna Weekes as the league’s new tourism partner manager to strengthen their drive to develop sports tourism across the Caribbean.
Weekes will work with CPL’s tourist board partners to create packages for travelling fans to visit all CPL host countries during the 2024 tournament.
“This is a really exciting opportunity to be involved in the biggest annual sporting event in the Caribbean,” she said. “I am looking forward to working with all CPL’s tourism partners to build on the existing strong relationships to push CPL’s impact on the regional economies to another level.”
The tournament’s organisers said they would be working more closely with partners across the Caribbean to develop sports tourism and build valuable market share.
“We are tremendously excited to be able to begin offering fans travel packages so they can watch CPL teams in six wonderful locations across the Caribbean,” CPL chief executive officer Pete Russell said.
“We are blessed with hugely passionate fans and by employing a dedicated tourism manager who will work with hotels, airlines, and tourist boards. We will be making it easier than ever for fans to travel to watch CPL cricket.
“With the ICC T20 World Cup in the Caribbean, this year will be a bumper year for sports tourism, and CPL are looking forward to building on the momentum from that event.” Guyana Amazon Warriors are the current CPL champions, and the other current franchise teams are Barbados Royals, St Kitts & Nevis Patriots, St Lucia Kings, and Trinbago Knight Riders.
They will be joined this year by a franchise based in Antigua after the ownership of the Jamaica Tallawahs repatriated the franchise to the league.