Texture & Curls: Differentiating yourself through an underserved market

(Image, The outcome of my appointment, full, gorgeous curls)

By Brooke Glasford

As a curly haired girl, you’d tend to use any opportunity to create a short cut when faced with the daily task of doing your hair. I have tried and tested every curly cut available to me in the western hemisphere – the DevaCurl Cut, the RezoCut, the Ouidad Cut – spending thousands of dollars for a service I could only get outside of the country. Being back in Guyana, I would sometimes go to different salons – I even went to one that gave me an unsolicited keratin treatment that ruined my curl pattern and forced me to chop it all off in the style of a boy cut. So it was to my absolute delight when I discovered that one of my Instagram friends – referring to a person I know purely through the social media site – was quietly getting her cosmetologist’s license and being trained in the art of cutting curly and textured hair. Enter Latrice Collymore, the founder and lead stylist of Texture & Curls. Latrice is a curl specialist, and Texture & Curls focuses on care and cuts for curly hair.