Kwasi Edmondson, widely known as “Kwasi Ace,” has always harboured a deep-seated desire to infuse his music with his cultural heritage. Therefore, when he became entranced with the rhythm of a track from a Grenadian producer, drawn to its vibrant drum beats, he delved into traditional folk songs and uncovered a conversational quality that spoke to him on a profound level. Inspired by this discovery, he decided to incorporate this element into his latest single, “Think I K [care].”
In “Think I K,” Kwasi Ace weaves together elements of his cultural heritage with contemporary themes, exploring the insidious nature of rumours and gossip. Drawing from personal experiences and observations, he delves into the phenomenon of rumours igniting like wildfire, spreading unchecked and unchallenged. It’s a narrative that resonates deeply with listeners, most of whom have found themselves ensnared in webs of rumours at some point in their lives. Through his music, Kwasi Ace invites listeners to reflect on the destructive power of gossip and the importance of critical thinking in navigating the web of hearsay. Apart from having memorable lyrics and a catchy beat, the presentation of the music holds significant cultural importance for Edmondson. While the themes may be universal, the production of the tracks aims to uplift the black population.