By Brooke Glasford
Over the past few weeks, I’ve hit a real stride in talking about appearance and the way we dress and showcase ourselves to the larger world. I have had the opportunity to highlight the ways that we communicate with one another non-verbally and how much of an ability we have to dictate what people perceive of us, a lot of times, before we are even in the same room. The concepts I’ve laid out about the psychology of fashion and conspicuous consumption gives us an idea of the way we position ourselves, both as the party who is speaking, and the one being spoken to.
If we were to look at our lives in business terms, the outward appearance we give to the world could very well be considered the physical portion of our identity, while our personality, experiences and teachings would be the abstract components. So if we considered ourselves businesses, these aspects would make up our brand.