By Brooke Glasford
On the tale of personal branding and the incredible effect it had on my friend, James Marcus’ professional development as he prepares for a career in diplomacy, I have thought deeply and had great conversations stemming from my last article about the necessity of positioning yourself well. As I stated last week it, it is wise to note that every person who develops a brand for themselves doesn’t always do so to exact a level of celebrity or notoriety – of course, some do. So how do you continue to distinguish yourself and delineate yourself from the traps of seeking status even when you thirst for influence?
Influencers
The term influencer, by definition, refers to a person with a substantial following in a distinct niche that actively engages with them; they hold the power to affect buying decisions because of the relationship they have with their following. The past few years the term influencer has gotten incredibly catchy, the successful influencer of today has become successful by harnessing the power of a personal brand and leveraging it well.
A lot of times we get confused with how this heavily connected world we are currently living in, operates. The waves with which things gain popularity, and the swiftness of that popularity waning, often makes those less connected feel like these things are not important. But regardless of how fickle a thing may seem to you, in the current ecosystem, they have become critical lifelines.