-while local Min. of Agriculture ‘more markets’ promise seemingly stalled
By far the most successful country in the Caribbean in terms of making inroads into the extra-regional markets for local products, notably in the agro-processing sector, Jamaica’s small- and medium-sized enterprises are once again being advised to raise their game even higher in terms taking advantage of the market opportunities ‘on offer’ in the more potentially lucrative international markets.
Simultaneously, the country’s small- and medium-sized enterprises, some of which have already defied the odds in attracting extra-regional consumer attention are also being challenged to address Jamaica’s scarcity of in-demand local products by probing more deeply such additional markets as may be on offer for local products that have already had a taste of the external market.
The call has reportedly come from Ricardo Durant, the Exports Expert for the Jamaica Promotions Corpora-tion (JAMPRO) which has won both regional and international attention for its success in putting Jamaica ‘on the map’ by securing markets for local products on some of the world’s most prestigious markets.