NEW YORK, (Reuters) – The Saudi Public Investment Fund (PIF) will become the first-ever naming partner of the WTA’s rankings, the two organisations announced yesterday, as part of a multi-year partnership.
The announcement marks the PIF’s latest foray into tennis, after the men’s ATP tour also signed a multi-year “strategic partnership” earlier this year.
“Together, we look forward to sharing the journey of our talented players across the season, as we continue to grow the sport, creating more fans of tennis and inspiring more young people to take up the game,” WTA Ventures CEO Marina Storti said in a statement.
It was announced last month that the season-ending WTA Finals will be held in the Saudi capital Riyadh from 2024-2026, with the Saudi Tennis Federation offering record prize money of $15.25 million this year.
