The continual emergence of young, eager would-be entrepreneurs in Guyana has been one of the most significant features of a local business landscape that is continually reinventing itself in response to what is now emerging as a purposeful advancement in the oil-driven broader transformation of the country’s entrepreneurial profile. Most assuredly, there is evidence that women have enjoined the entrepreneurial ‘hustle,’ seemingly unprepared, any longer, to surrender any form of ‘business hustle’ altogether, to their male counterparts. Accidentally, or otherwise, the relative surge of business mania, a ‘hustle’ as it is referred to, would appear to have coincided with a shakeup in the local fashion culture coupled with a simultaneous appetite for entertainment.
It is out of these development, it seems, that has emerged new strands of business opportunities located in a market which, among females, has created an increasing demand for ‘tasteful’ things. If business ’hustles’ in Guyana has, on the whole, traditionally been considered to be a ‘men’s thing,’ that too has been ‘kicked to the curb.’ In pursuit of parading their acumen for ‘business hustle’, women have invaded all of the various nooks and crannies of business, in some instances, altogether outdoing men in the realm of entrepreneurial creativity. The surge in the local market for women’s fashion is hinged to dispositions of ‘show off’ and daring that have become elements of a wider tendency among Guyanese women to make their presence felt. The phenomenon goes beyond simply dressing to impress. It has, as well, to do with displaying a kind of ‘power’ that would make men catch their breath in awe rather than leer and ‘cat call.’
