Already having established a noteworthy reputation on the extra-regional market for success in penetrating sizeable sections of the international market for agro-processed products, Jamaica’s agro-processing sector is pushing the country’s farmers harder to increase production at the level of the farm in order to further expand the sector’s international market. Backed by the Jamaica Products Corporation (JAMPRO), a state agency that has won widespread acclaim for its successful promotion of Jamaican products on the international market, diligent, Jamaican agro-processors are now reportedly focusing attention on innovating Jamaican traditional snacks “with a healthy twist” as they seek to capitalize on the global consumer preference for consuming foods that have authentic health-related ‘tags’ attached to them.