The Guyana Tourism Authority (GTA) participated in the Media Marketplace during Caribbean Week in New York.
Representing Guyana at the event was Christina Koontz from CornerSun Destination Marketing, one of Destination Guyana’s North American Marketing Representatives.
A release from the GTA said that the Media Marketplace, a highlight of the week-long celebration of Caribbean tourism, took place on June 17, 2024, at the InterContinental New York Times Square.
The release said that the Media Marketplace event serves as a vital platform for networking with leading voices, experts, and stakeholders from across the Caribbean tourism industry. This year’s event brought together media professionals, travel writers, influencers, and tourism officials, providing an opportunity to showcase Guyana’s unique offerings.
Koontz highlighted the significance of participating in such a prestigious forum. She stated that “The Media Marketplace provided an exceptional platform for us to share Guyana’s rich culture, vibrant heritage, and unparalleled natural beauty with influential media and travel professionals. We are excited about the prospects this exposure brings for our destination.”
Kamrul Baksh, Director of the GTA, emphasised the importance of these engagements in promoting Guyana.
“Our participation in the Media Marketplace at Caribbean Week in New York is a testament to our ongoing efforts to position Guyana as a top travel destination. By engaging with key media outlets and industry professionals, we are ensuring that Guyana’s tourism potential is recognised and appreciated globally,” Baksh stated.
The event featured prominent media publications, including Condé Nast Traveler, Travel + Leisure, and Essence Magazine. As a Gold level exhibitor, the GTA had the opportunity to conduct multiple meetings with these outlets.
