Local agro-processor benefits from LAC Flavours event in Brazil

CEO of SS Natural Flavours, Sandra Craig (right), and
former national cricketer and director Shemroy Barrington
CEO of SS Natural Flavours, Sandra Craig (right), and former national cricketer and director Shemroy Barrington

By Mia Anthony

SS Natural Fruit Flavoured Inc, an agro-processor based in Georgetown, Guyana, recently participated in the LAC Flavours 2024 event held in Manaus, Brazil. The event was designed to foster trade relationships and showcase the best of Latin American and Caribbean agro-products.

“We were honoured to be selected by the Inter-American Development Bank for our international export readiness, high-quality marketing materials, and substantial production capacity. This recognition was a testament to the hard work and dedication of our team at SS Natural,” CEO Sandra Craig said.

She shared that on being informed of their selection by G-Invest, the directors at the company quickly reached a consensus and made the decision to send their regional sales and business development lead to represent the company at the event. Craig emphasised the strategic importance of this decision thus: “It was crucial to have someone with the expertise and experience to navigate the international market and make meaningful connections.”