Guyana is one of various countries in the region that have been ‘penciled in’ for exploratory visits by the Jamaican advertising and production company Limners and Bards Ltd (LAB) to help local companies pursue branding, positioning and strategic campaigns through secure strategic advantage as they seek to burnish their brands against the backdrop of the profile that now accrues to the country on account of its new found petro status.
A report in the Jamaica Gleaner of Monday July 22 states that LAB has already acquired an impressive reputation for its use of “focused research” to create “branding, positioning and strategic campaigns for several companies in Jamaica, the Caribbean and further afield”. LAB’s credentials are likely to be of interest among both public and private sectors in Guyana which are currently focused on using the country’s petro-credentials to attract markets and partnerships overseas.
According to The Gleaner report, LAB will shortly be undertaking a Caribbean tour during which it will be “pushing its products and services to more markets in the region as the company goes after increased revenues and continue to diversify operations.” The disclosure coincides with news reaching the Stabroek Business from three local business entities which have announced that they are already working with product promotion and other regional and international agencies to grow their profiles in the international arena.
The Gleaner article boasts that LAB “grew earnings 32 per cent to $142 million for the nine-month period up to July, on revenues which also rose 37 per cent to $942 million.”
