It was the growing influx of visitors and returning Guyanese that saw the conceptualisation of Lexie-ville Airbnb and Car Rental at Diamond, East Bank Demerara. The now two-year-old, family-owned business, which offers a unique blend of hospitality and convenience, is ably managed by Jamella Chesney, a 29-year-old environmental consultant whose commitment to her role is evident in every detail of the service she provides.
“Our private home offers a blend of modern comfort with an authentic Guyanese touch,” she explained. The upstairs of their residence has been transformed into a charming retreat, providing guests with a seamless experience, from coordinating airport transfers to arranging local tours.
The affordability of the accommodation is a significant draw, with competitive pricing that ensures guests receive value for their money and a hands-on approach that guarantees that each guest feels at ease, especially those visiting Guyana for the first time. The car rental service is more than just a convenience; it’s an extension of the warm hospitality that defines the business. Airbnb guests enjoy a special discount on car rentals, making it easier for them to explore the vibrant surroundings of Diamond and beyond.
Unlike other businesses with a one-size-fits-all approach, Lexie-ville embraces a personalized touch. “We cater to each guest on a case-by-case basis,” Chesney said. This tailored approach ensures that every guest’s unique needs and preferences are met with care. Though Lexie-ville currently doesn’t engage extensively with the local community, Chesney collaborates with local taxi services and tour operators to enhance her guests’ experiences.
In her pursuit of excellence, Chesney keeps a vigilant eye on market trends and adjusts her strategies to maintain relevance and affordability. Marketing efforts include eye-catching promotional materials, strategic partnerships, and leveraging the power of word-of-mouth referrals. During peak seasons, like summer, Christmas, and Cricket Carnival, Chesney encourages potential guests to book early. As of now, reservations for the cricket carnival period are still open and Chesney can be contacted directly at +592-628-0005 or mellache@yahoo.com to book accommodation.
Guest-centric focus
Managing both the Airbnb and car rental service has been a smooth journey for Chesney. Thanks to the support from the Guyana Tourism Authority and the installation of advanced security measures, including cameras and alarms, she has ensured a safe and secure environment for her guests. The logistics are managed with integrity and transparency, with contracts and identification checks in place for all transactions.
Her proactive approach includes regularly checking in with guests to address any concerns before they escalate. She engages her business partners and previous guests to help spread the word, leveraging their networks to attract new visitors. Inquiries and reservations come through several channels, including the official Airbnb app and WhatsApp, but word of mouth remains a significant driver of bookings. To accommodate guests, Chesney offers a range of payment options, accepting transactions through the app, as well as via Zelle, PayPal, bank transfer, or cash in local and US currency.
For Chesney, the most rewarding aspect of running Lexie-ville is the opportunity to welcome guests from around the world. To date, Lexie-ville has seen visitors from the US, Trinidad, Greece, India, Guatemala, Costa Rica, Venezuela and the UK, each bringing a unique story. Having travelled extensively before settling back home, Chesney said it was incredibly gratifying to now have the world come to her. Moreover, hosting renowned figures, such as Trinidad’s popular dancer Gladdest, has been a highlight, offering a glimpse into diverse worlds.
While there have been a few challenges, Chesney remains vigilant and adaptable. With a commitment to modernization and continuous improvement, Lexie-ville Airbnb and Car Rental remains a shining example of exceptional service and warm hospitality in Diamond. Her advice for aspiring entrepreneurs in the hospitality sector is clear: be teachable, open-minded, and proactive. (Khadidja Ba)
