(Reuters) – British fintech Revolut – which recently topped some of Europe’s biggest banks with a $45 billion valuation – has applied for a banking license to operate in Colombia, it said on Tuesday, predicting the roll-out would take under two years.
The move shores up Revolut’s foothold in Latin America, where it launched in Brazil last year and secured a banking license in Mexico in April.
“Now we’re working with the Colombian regulator,” country head Diego Caicedo said in an interview ahead of the announcement. “Over the next 18 months we’re going to be working to bring (Revolut) online here in Colombia.”
In the initial phase of operation, Caicedo said, Revolut plans to hire between 30 to 50 people and spend around 150 billion pesos ($35.64 million) in its bid for the banking license. He joined Revolut in August after leading fintech KLYM.
Once the firm has obtained a banking license, “the idea is to give clients all the services they need, to bring it all over,” Caicedo said.
Revolut will first launch products such as instant money transfers and multi-currency accounts, the firm said in a statement.
It also plans to roll out financial management services tailored to consumers, freelancers and small businesses, Revolut said.
Revolut’s country head in Brazil said last month the firm had a waiting list in Colombia of around 15,000 clients. Caicedo said the number was “now much more than that,” though he declined to provide more detail.
The executive sees Colombia as a prime market for Revolut’s expansion, as it offers remittance service from other countries where it operates, such as Spain, Mexico or the United States, free of any charges, in contrast to rivals.
In Latin America, the cost of sending $200 in remittances averages around 6% in service fees, a World Bank study released in June showed.
“That’s a pain for families, that’s a lot of money,” Caicedo said.
Colombia “is a market where there’s still tons of potential, tons of upside,” the executive said, shrugging off competition posed by other fintechs such as NubankNU.N or traditional banks operating in the country.