Young Sophia shop owner focused on an ambitious business ‘breakout’

Reushel France
Reushel France

Over the past two years Reushel France has enthusiastically embraced the responsibilities associated with being the owner of a modest but thriving Grocery Store in Sophia. (where in Sophia) For the 23 year-old mother of two providing a service upon which a significant portion of her community depends is a weighty responsibility which she takes seriously. Having to ensure that the various wants and needs of Reushel’s Grocery Shop are met have imbued her with a sense of responsibility that has helped shape much of the rest of outlook on life.

Such success as she has realized up to this time has provided sufficient incentive for growth and  growth in Reushel’s circumstances, means aggressively pursuing the goal of continually enhancing customer appeal. What she has found, over time, is that the clientele that she serves can become sufficiently dependent of the goods and services that she provides to bring to bear what, all too frequently, are the pressures that attend her role as a service provider. Over time she has come to understand that you fail to ‘deliver’ and in the highly competitive world of providing goods and services, you fall by the wayside.

France shop

At 23, performing the role of a provider of essential consumer goods in a community that relies heavily on what you offer can bring with it sleepless nights. Reushel operates under the pressure of having to serve a community where consumer options are likely to be those of traveling to other fairly distant location to get what they need. That is not a reality that she ever forgets.

 For the twenty three year-old, therefore, loss of patronage is not an option. Her’s is the outlook of a ‘hustler’ whose longer-term ambition is to establish a significantly upgraded  facility that can expand its consumer goods distribution service beyond the boundaries of the relatively small market which it possesses at this time.  Good customer service, she has come to understand, is the vehicle that takes you to that goal.

She is, she says, pacing herself, determined to ensure that the weight of exalted ambitions do not become the architect of a crash and burn’ outcome. Simultaneously, she is determined not to ‘miss the bus’ which she believes will have help take her to the peak of her ambitions.