Banks DIH Limited yesterday reaffirmed its commitment to supporting local manufacturing and economic growth with the launch of its new campaign, “Freshness is Domestic.”
The initiative seeks to promote locally made products, educate consumers on the importance of supporting Guyanese businesses, and encourage national pride through food and beverage production.
During a press conference held at the company’s Sales Conference Room, Banks DIH’s Marketing Director, Carlton Joao emphasised the company’s belief that “the finest products come from our own backyard.” The campaign aligns with the company’s long-term strategy of expanding its local production facilities, strengthening partnerships with Guyanese suppliers, and ensuring high-quality products reach consumers.
Meanwhile, Stabroek News inquired about Banks DIH’s recent publication of retail prices for its products, questioning whether this was in response to excessive markups by retailers.
The Marketing Director acknowledged that pricing inconsistencies have been observed in the past.
“From time to time, there have been issues of pricing and customer expectations. Some markups have been higher than anticipated. We want to remind consumers that we have an official commercial price list so they know what they should be paying,” he stated.
The director also reassured that product supply remains stable and will further improve with the expansion of Banks DIH’s manufacturing capabilities, including the upcoming Mars bottling plant and the new South Wing plant in the region.
Shortages of beer and other items were experienced last year.
Regarding Banks DIH’s recent advertisement of an imported pasta brand from the Dominican Republic, Princesa, this newspaper sought clarity on the rationale behind importing pasta rather than producing it locally.
The Marketing Director explained that the Princesa brand is part of a strategic partnership with one of Latin America’s largest manufacturers of pasta and biscuits.
“We do have this linkage at the moment, and it’s something we’re exploring. Our vision is to be the ultimate food and beverage producer in Guyana, and as we expand, we must have more,” he noted.
